Senior eMail Marketing Executive

Senior eMail Marketing Executive

Excellent salary and benefits
REF: 11688 DD
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Job Description

Creative and Passionate?

Do you have a real affinity with customer engagement and a desire to take eMail marketing to the next level??

Your responsibilities:

  • Take ownership of all email mediums to deliver an amazing UX for both current and future customers across Wholesale and Retail.
  • Play an integral role in the ESP platform transition happening Q1-Q2.
  • Identify and implement a digital strategy to attract new business and actions to retain and support the current customer base.
  • Utilise the various eCRM tools available to manage both site performance and customer journey.
  • Monitor and provide relevant weekly/monthly reports to identify successes and routes for improvement through eCRM planning and campaign management.
  • Review competitor activity to ensure the business is at the top of their game in terms of innovation and new technology.
  • Constantly review and keep up to date with trading knowledge and all new products launched by the company.

About you:

  • Must have proven knowledge of eMail marketing ideally within a retail or wholesale environment.
  • Able to implement strategy to increase eMail marketing performance across the various channels.
  • A real passion for customer engagement and creating innovative ways to encourage both current and new business.
  • Confident use of eCommerce reporting solutions such as Google Analyics.
  • Excellent working knowledge of eMail marketing tools e.g. Adestra, Ometria, Exponea, Responsys or Mailchimp.
  • Commercial aptitude and an appreciation of brand equity.
  • Strong organisational skills and excellent attention to detail, able to work to deadlines and under pressure at peak times.
  • An ability to thrive in an entrepreneurial and creative environment.

The company has a mixture of organised professional, entrepreneurial, informal and ethical in its approach and nurtures likeminded individuals.

Please apply with your updated CV to f.berridge@peoplemarketing.co.uk

If the e mail address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

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