Digital Marketing Manager

Digital Marketing Manager

Excellent Salary Plus Bonus Incentive
REF: 12044 DD
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Job Description

Digital Marketing Manager

An excellent opportunity has arisen for an experienced digital marketer to join an aspiring women’s activewear brand, based East London.

The company have an enviable following and a dedicated list of clients across the active, yoga and sportswear markets.

The ideal candidate will have a ‘can do’ attitude and be a creative, proactive, organised and flexible individual, who can significantly raise the brands’ profiles across various platforms, events and direct with stockists.

Responsibilities:

  • Develop and execute an eCommerce marketing strategy.
  • Oversee all marketing channels including email, paid & SEO
  • Develop strategies for marketing and email automation calendars; weekly/monthly, managing seasonal, tailored campaigns
  • Manage content and provide guidance to agencies currently delivering PPC, Google AdWords and other Paid Ads.
  • Analyse marketing performance, reporting on key achievements, best sellers and competitor activity using Google Analytics.
  • Manage day to day website amendments, new product uploads and visual merchandising.
  • Analyse customer experience/web journey, tracking issues, abandon baskets and A/B Testing.
  • As an ambassador for the brands, you will attend seasonal trade shows, events, pop up shops and customer collaborations.

Skills:

  • Must have proven digital marketing experience within an online retail environment; apparel experience would be a definite advantage.
  • Knowledge of marketplaces i.e. Amazon, eBay, etc. is desired but not essential.
  • Ideally you will be both creative and analytical with experience of all aspects of Adobe Creative Suite, Google Analytics, and website platforms e.g. Visual soft, Shopify, Magento.
  • An excellent communicator at all levels and confident in your ability to promote through an eCommerce platform.
  • Highly motivated with a genuine drive to succeed

This role would suit a creative digital marketeer, passionate about eCommerce with a strong sense of brand, who enjoys being “Hands-On”, with significant autonomy.  

Please apply with your updated CV preferably in a word doc. format

If the e mail address is not displayed in this advert, then please contact People Marketing directly quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

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