Digital Marketing Manager

Digital Marketing Manager

£DOE
REF: 12164 WW
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Job Description

A very exciting opportunity has arisen to come and join one of the UK’s fastest-growing womenswear brands in North London.

Due to rapid growth and success my client is looking for a hardworking and dedicated Digital Marketing Manager. As the first in-house digital marketing specialist there will be huge opportunity to shape the strategy and marketing roadmap moving forward as well as expanding a team.  

Digital Marketing Manager – The Role

  • Confidently oversee all acquisition channels to drive new customers onsite and increase customer retention. Key focus on SEO, PPC, CRM, Affiliates and Paid Social channels.
  • Be the key driver behind maintaining consistency across all channels and ensuring the brands standards and messages are presented to create a cohesive brand experience.
  • Be the main point of contact for both our paid search/social and SEO agencies from an operational stand point, giving them insight and direction as to how the business is performing and key priorities.
  • Attend weekly and quarterly meetings with external agencies ensuring SLAS are being upheld and targets are being met.
  • Work closely with the content manager and ecommerce manager in understanding our content and trading plans and deriving a strategy as to how this needs to be executed across our key marketing channels.
  • Report weekly on key acquisition highlights and lowlights as well as more in depth analysis on our CRM builds, paid creatives, and search keyword insight.
  • Work with the head of digital on forward budget planning and target setting
  • Monthly analysis on key channel performance and customer growth and spends against budgets.
  • Working towards better customer data understanding and customer profiling.
  • Lead our CRM strategy on Emarsys inc building emails, segments, and programmes
  • Working with our designer on prepping assets for paid campaigns ensuring requirements are fed in in advance and lessons learnt are reflected. 

Digital Marketing Manager – The Requirements

  • 3-4 years working in a medium to large digital marketing team
  • Confident, ambitious & autonomous who enjoys a “test and learn” environment and will happily make recommendations that align with overall business objectives
  • Understanding of multiple digital acquisition channels
  • Must be comfortable with numbers and interpreting data and using it to make informed decisions
  • Possess great organisational skills.
  • Have a good focus on attention to detail.
  • Love ecommerce and passionate about digital marketing and keeping up to date with current trends

To apply please send your CV to s.woodward@peoplemarketing.co.uk.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

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