Head of Digital Marketing

Head of Digital Marketing

£Excellent salary and benefits
REF: 11522 DD

Job Description

Do you want to play an integral part in the expansion of one of the fastest growing on trend Fashion business, currently seeking a Head of Digital Marketing?

Head of Digital Marketing - The Role:

  • Manage and lead the digital marketing and ecommerce teams alongside managing agencies to increase awareness of the brand online, building on existing successes and launching campaigns on time and to budget.
  • Manage digital channels and devise strategies to drive traffic through a mix of initiatives and channels.
  • Design, launch and measure integrated digital marketing campaigns.
  • Plan, execute and manage budgets for all areas of digital marketing i.e. Paid Search, SEO, Affiliates, Mobile App, E-Mail and Display advertising campaigns.
  • Develop and provide an effective and cost efficient offline plan for TV, OOH or Print to drive additional site traffic.
  • Provide key mentorship and motivation to the Marketing, Ecommerce and Creative teams ensuring tone of voice and the business objectives are realised.
  • Constantly keeping ahead of the competition in terms of new technology, customer attraction and relevant apps.

Head of Digital Marketing - The Person:

  • Proven experience in a similar senior digital marketing role ideally in fashion although other disciplines will be considered.
  • Excellent knowledge of managing PPC, SEO, E-Mail and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Confident understanding of managing CRM and launching various scheduled campaigns.
  • Highly analytical, with solid knowledge of tools such as Google Analytics.
  • An understanding of fashion and trends would be a distinct advantage for this role.
  • A self-starter who thrives in a result driven, creative environment with strong interpersonal skills and the ability to communicate and motivate the team.

This leading on-line fashion retailer offers a fast paced and entrepreneurial environment selling women’s apparel, footwear and accessories on-line to a loyal and growing customer base.

Please apply with your updated CV to f.berridge@peoplemarketing.co.uk quoting our reference: 11522 DD.

If the email address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.