PR Manager

PR Manager

£Dependent Upon Experience
REF: 11664 AA
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Job Description

This best bestselling ethical and organic clothing brand seeks a talented, creative and innovative PR Manager. Experienced in delivering effective PR strategies for ecommerce led retail business, you will be a passionate communicator who loves nothing more than captivating an audience.

You will be responsible for driving inspirational stories in the UK & Internationally.  Sharing a passion for sustainability with the connections to the right organisations, media and events to keep this brand at the forefront.  You will craft strategies to increase awareness and buy in from national media, local press, celebrities and key influencers.

You will also be forging amazing partnerships with like-minded brands and partner charities.

PR Manager - Key Job Responsibilities:

  • Manage all brand PR activity and reputation in the media, defining and placing key messages to increase organic coverage and raising our brand profile and overall awareness in key regions.
  • Plan creative and impactful seasonal PR and Influencer strategies that ensure the brand gets maximum coverage in key titles.
  • Cultivate, develop and manage lucrative advertising, agency and media partnerships.
  • Build and deliver a national press plan which supports the overall marketing calendar, traveling widely to engage key press titles. 
  • Use existing and new research to understand our customer and what makes them tick, using this insight to understand which media outputs are the most relevant to the customer base and to develop a PR strategy which drives them to action.
  • Engage with the design team to ensure that new product messages and design stories are followed through engagingly into the media.
  • Write engaging press releases and content in a fluent tone of voice, ensuring the key messages are adapted to local markets to ensure relevancy and resonance with local media.
  • Set up tracking systems for on and offline marketing activities. Ensure they are kept up to date, evaluate and present back to the senior team.
  • Keep a close eye on key competitors new and current, report back about noteworthy campaigns and events.
  • Prepare (monthly, quarterly and annual) reports.
  • Manage our PR and Partnership budgets effectively, making the most of any spend and ensuring ROI is monitored and reported.
  • Manage and inspire a small team, showing positive productivity in work whilst training them in PR and Partnership strategies and help them implement unique exciting ideas.

PR Manager – Person Specification & Essential skills:

  • A strong background in PR Management (min. 4-5years) and a proven track record delivering successful PR strategies.
  • Existing relationships with national, consumer and trade press titles
  • Creative and innovative thinker and ‘out of the box’ problem solver.
  • Proven experience creating brand engagement through PR, email, social media and other communication channels.
  • Highly knowledgeable and experienced with Influencer engagement and Brand/Charity Partnerships and demonstrate a passion for wanting to know more.
  • A solid understanding of what makes our customers tick and the ability to communicate effectively with all communities, in a brand tone of voice, through a variety of mediums.
  • A great team player with the ability to crowdsource and implement creative ideas,
  • Self-motivated and enthusiastic with the ability to self-manage and use own initiative.
  • Excellent communicator in the spoken and written word, with accuracy and great attention to detail.
  • Ability to think critically about projects and situations and make necessary decisions for the brand
  • Effective project management skills, with good leadership qualities to take the team on the journey with you.
  • Able to manage and motivate a small team.
  • Super organised with excellent time management skills and the ability to work to tight deadlines.
  • Experience user of MS Word, MS Excel and PowerPoint, alongside other relevant software.

Please apply with your updated CV to quoting our reference: 11664 AA.

If the email address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.


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