Can we fall in love with pre-loved fashion?


Every week we dump 11 million items of unwanted
clothing in landfill….
Today, we buy double the new clothes than we did ten
years ago, it’s no secret that the fashion industry is one
of the most polluting on the planet. Cheap, accessible,
‘disposable’ fashion has dominated the market in the
last decade, and consumers are now beginning to
understand the consequences of this fast fashion
monster, only a fraction of the clothing produced today
is recyclable.

It’s clear the industry is willing to change, as fast as it is
able; The big retailers are leading the way, but
ultimately the power lies with the customer, as
inevitably, the more ethical the product, the higher the
cost. In the short term, industry sources suggest that
‘pre-loved’, second hand clothing is the way forward, it
is expected that this market will grow rapidly in the next
ten years with consumers rejecting fast fashion.

Most of us have been buying and selling our treasures
on eBay for some time, but now there is a new wave of
second hand boutiques, shops and platforms that make
it easier than ever to lay your hands on preloved
bargains. This is not Charity Shop shopping, this is a
purposeful and targeted shopping journey, where you
are not only saving the planet, you are getting designer
brands at a fraction of the cost.

Oxford Street’s Selfridges has just launched a new area,
dedicated to the buying and selling of second-hand
clothes, run by resale website, Vestiaire Collective.
And what’s new, is that it isn’t reserved for the superrich,
yes there are high priced, unique items but The
Guardian notes “there are high-end items available at
Vestiaire Collective @ Selfridges Image from The Guardian
Zara-level prices, including a pair of Acne jeans for £45”
so as a consumer, why wouldn’t you take a look?
They also mention “in the world of limited-edition
trainers the opposite is true. One pair of Nike shoes on
sale at the concession originally retailed at about £120,
but are now being sold for £910”

What’s different about this new market to the EBay and
Charity shops of old is the way the items are presented,
you still have the feeling you are buying luxury. The
imagery, blogs, trends, information, all lead to a
thoroughly enjoyable user experience.


Depop, which is Instagram meets eBay, now has over
15 million users, and it’s a very different app to
navigate than eBay, it’s about style, content and
conscious sustainability.

So is this the changing face of Fashion?
I don’t believe we will ever remove the need, or want,
for fast wearable fashion, as a consumer I buy cheap
and I buy often, and I am certain I will continue to do so,
but I will definitely consider pre-loved for some of the
key seasonal pieces.
Kathryn Barksby | Senior Fashion Recruiter
People Marketing Fashion Recruitment
k.barksby@peoplemarketing.co.uk
Main: 0115 922 3335