Brand Marketing Manager

Brand Marketing Manager

£ dependent upon experience
REF: 11897AA
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Job Description

As an experienced Brand Marketing Manager, with a background in FMCG brand marketing, you will be a creative individual brimming with ideas to increase brand awareness and drive new customer acquisition. Your role will be to develop and execute a ‘best in class’ integrated communications plan, as the Champion for two award winning sustainable brands in babycare & personal care market.

Brand Marketing Manager – The Job Outline

Responsible for full offline & online marketing mix and to manage, develop and inspire your supporting team to:

  • Create and implement marketing campaigns and support all strategies, promotional campaigns and products in the marketing calendar.
  • Develop a deep understanding of core customers, as well as any new target consumers. Conduct research to analyse customer behaviour, preferences, and trends in the market.
  • Work with the HOM to develop the overall marketing strategy and annual marketing budget. To drive profitable growth across the portfolio and maximises return on investment.
  • Work on the development of any new brand / product launches or brand refreshes supporting the Brand, Operations, Merchandising and Sales teams in the execution to market including critical path planning and product launches.
  • Be an inspiration team leader, sharing knowledge, training and developing them in marketing strategies and to implement unique and exciting ideas.
  • Work with the Group PR Manager to implement the PR strategy and communications campaign activity.
  • Manage all social media channels with daily content. Work to develop and support the Content Creator in creating all social media communication.
  • Help grow the social media community by planning, briefing and scheduling content
  • Work with the team to manage and nurture online communities to create dialogue with existing customers, and provide a forum where they can engage with the brand and become brand advocates.
  • Develop a network of bloggers & influencers to help produce content and raise awareness of the brands.
  • Craft clear, engaging product & brand content, including live video and physical events that are true to each brand.
  • Work alongside the Digital Marketing Assistant to ensure all brand activity and campaigns are executed seamlessly, are to the highest standard across all media, and are consistent across all channels.
  • Develop print material for Trade and for consumer.
  • Support the cross functional team on packaging development and NPD. Conduct research (e.g. consumer research, transit trials) to ensure new developments are executed successfully.
  • Complete weekly marketing update and monthly board report, looking at key offline and online activities past (and forward), results, analysis and future recommendations.
  • Competitor analysis – regularly report to the marketing team about noteworthy campaigns and events.

Brand Marketing Manager – The Person Specification

  • Ideal FMCG background, highly experienced in brand marketing management (min.7yrs )
  • Educated to degree level or above in a relevant subject.
  • Proven experience creating brand engagement through PR, email, social media, brand content and other communication channels.
  • Track record in managing rebrand projects and driving new customer acquisition.
  • Experience within e-commerce as well as with 3rd party retailers.
  • Demonstrate strong understanding of digital marketing and the ability to analyse campaigns using various data sources.
  • Creative and innovative thinker and ‘out of the box’ problem solver.
  • Excellent communicator (spoken and written word), with accuracy and great attention to detail.
  • Able to manage and motivate a small team.
  • Highly organised with excellent time management skills, and the ability to work to tight deadlines.
  • Competent IT skills, with good working knowledge of MS Office programs and the ability to learn in-house systems quickly. Good working knowledge of Google Analytics.
  • An interest in the environment and sustainability.

Please apply with your updated CV to c.turner@peoplemarketing.co.uk quoting our reference:  11897AA.

If the email address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

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