Head of Marketing

Head of Marketing

Competitive salary and benefits
REF: 11817AA
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Job Description

This newly revised* job opportunity aims to recruit a highly creative Head of Marketing for the UK’s bestselling ethical and organic clothing brand.  You will be a senior marketer experienced in formulating, leading and delivering successful marketing campaigns for a consumer brand (UK & Internationally) within fashion, childrenswear or clothing. Creativity and campaign management are key to this role.

You will be responsible for the creation and implementation of the global brand strategy, creating assets and weaving together vibrant stories which capture the brand vision/ethos across multiple channels and marketing collateral.  

An experienced Team Leader, to support and take the team on a journey to plan and execute the marketing strategy, and to engage to inspire, educate, convert and retain customer loyalty.

Ownership of the marketing plan and budget accountability.

*Your Team and Head Office will be based in Cornwall. The business will consider remote working with the understanding that regular visits to HQ would be a requirement of the role.

Head of Marketing – Key Job Responsibilities:

  • Translate the brand vision into a strong and compelling brand story, that resonates with customers, drives awareness and builds brand loyalty.
  • Be the go-to brand champion within the business, always ensuring our target (global and local) customer is central when planning any activity.
  • Understand and monitor market trends and competitor activity, and the impact on business and customer.
  • Use existing and new research to understand the customer and what makes them tick, and develop messaging to drive them to action.
  • Develop an annual marketing plan which delivers high quality and effective marketing materials and campaigns that bring the brand to life, whilst delivering against strategic objectives and ensuring consistency across the globe.
  • Work closely with the Ecommerce team to align the global marketing calendar and contribute to content creation and distribution across all channels to drive brand awareness and traffic.
  • Develop individual country or regional marketing plans, demonstrating an awareness of cultural difference where applicable, ensuring brand KPI's are clear for each program and are monitored and assessed for ROI, retention, growth and brand awareness, etc.
  • Develop and deliver effective trade marketing materials to ensure trade partners are well supported when representing our brand.
  • Champion as an employer of choice, celebrating what makes this brand individual and successful, attracting future talent and to grow awareness within the industry.
  • Develop a strong social media strategy to build engagement across social media channels, ensuring activity is on-brand.
  • Define and implement the ‘influencer’ plan, building and retaining strong relationships to secure ongoing coverage.
  • Establish new and strengthen existing brand partnership with like-minded brands to extend reach and build awareness.
  • Lead PR activity, managing our reputation in the media, defining and placing key messages to increase organic coverage and raise brand profile and overall awareness in key regions
  • Manage the application of brand identity by delivering materials on time and in full. Ensuring all meet guidelines, are fit for purpose.
  • Manage workflow within the creative team and external providers, ensuring that tasks are prioritised effectively and delivered on time and on budget.
  • You will own the budgets across Brand, Social, PR and Partnerships and be responsible for monitoring these on a regular basis to ensure they remain on track.

Head of Marketing – The Person Specification and Essential skills:

  • A minimum of 5 years’ experience at a similar senior Marketing role, or Head of Marketing within a B2C e-tail led brand.
  • Highly experienced in delivering a global brand strategy, creating assets to engage, drive customer acquisition and retention through PR, email, social media and other communication channels.
  • Creative and innovative thinker and ‘out of the box’ problem solver.
  • Ability to balance commerciality with a creative and entrepreneurial flair.
  • Expert knowledge of brand marketing techniques, tools and platforms. 
  • Excellent communicator in the spoken and written word, with the ability to build rapport and credibility across internal and external teams at all levels.
  • Well-organised, logical and efficient, with strong budgeting and project management skills
  • Strong leadership and management experience, working with marketing teams and external partners across Creative, PR, Social media and Content.
  • A keen eye for detail and high standards of execution.
  • Excellent knowledge of MS Word, MS Excel and PowerPoint.
  • Experience working across a number of international territories would be advantageous.

Please apply with your updated CV to c.turner@peoplemarketing.co.uk quoting our reference: 11817AA.

If the email address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 0115 922 3335  quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

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